Hello!
I’m Malek, a freelance corporate copywriter and content strategist based just north of York, England.
For more than a decade I’ve helped global tech brands, ambitious start-ups and local Yorkshire businesses clarify their vision and reach the audiences that matter. From B2B case-study to thought-leadership ghostwriting, my work sits at the crossroads of journalism, marketing and storytelling.
Why work with me?
A journalist’s curiosity, a marketer’s focus
Trained as a journalist, I know how to ask the right questions, uncover compelling angles and translate complex ideas into engaging narratives that drive measurable results.
Breadth of industry experience
I’ve written about drones, AI, space tech, health, travel and for a range of e-commerce clients. Strong storytelling transcends sectors. Whether you need a drone-industry content writer or a website revamp for a local artisan bakery, I’m here to deliver copy that resonates.
Local roots, global reach
I moved from London to York in 2021, and enjoy working with Yorkshire businesses as much as my international clients.
When I’m not crafting copy, you’ll find me chasing gains on the tennis court, strolling through a woodland or in the kitchen.
If you’re looking for a partner who can combine strategic insight with polished prose, let’s talk.
About
My Services
Powerful Case Studies
The most compelling way to create a buzz around your product or service is to share customer stories and show the world what it looks like in action. I transform customer success stories into captivating narratives that highlight your product’s effectiveness and value. Together we’ll show what impact your product makes in the real world and let your past success win new business in the future.
This process usually involves interviewing happy customers and going through the experience from their perspective. I’ll carry out the interviews, build a story, and create a polished, sharable case study that highlights the best of your business.
Content Marketing
One of the best ways to win business is to create content that resonates with your audience. I’ve written articles, blog posts and marketing copy in industries as diverse as food, tourism, technology, health, fashion and construction. The aim of these articles is to drive traffic based on relevant keywords and establish the authority of your brand voice. My words deliver the right kind of attention and help you connect with your would-be customers.
Scaling Content Production
Creating excellent content at scale isn’t easy. Nor is organising the process. I’ll take on your content challenges and deliver the words you need when you need them. Looking for an editor-in-chief to squeeze the best possible return from your monthly content budget and manage a team of writers or AI tools? Trying to produce blogs, articles, and product descriptions rapidly before a big launch? Look no further.
Using AI Tools & Years of Experience to Build a Winning Digital Marketing Strategy
The world is changing and digital marketing will never be the same. I can help you harness the latest AI tools to develop digital marketing strategies that elevate your online presence and drive conversions. From compelling copy to campaign planning and implementation, I’m here to help you transform your digital footprint and get ahead of the competition.
Website and Marketing Copy
I've written copy for some of the most successful organisations in the world, as well as plenty of startups with big futures.
From Deloitte and DJI to Iceland's largest travel agency, my copy is well-researched and engaging. I craft alluring product descriptions, captivating website content and concise marketing material are the first steps in giving your customers a good first impression.
Compelling Newsletter & Email Campaigns
Every email you send is an opportunity. I draw upon a deep understanding of consumer behaviour and the art of persuasive communication to design and execute captivating email and newsletter campaigns. I combine elegant copywriting with insights into the reader's journey to ensure every message you send resonates and drives action.
Article Ghostwriting
Sometimes you'll want to keep things on brand and publish content that you’ve commissioned from a freelancer like me. I'm a skilled ghostwriter, capable of adopting your tone of voice and creating original content. While I always prefer a byline, I'm happy to take on ghostwriting projects on a case by case basis.
Editing and English Improvements
Whether you’re a business with international ambitions or a startup expanding into English-speaking markets, getting your copy right is crucial. I’ll provide the editorial flair you need to communicate your message in the right way.
With extensive experience in rewriting and editing, I’ll work with you to develop a consistent tone across your communications, from social media, blogs and press releases to crowdfunding campaigns.
SEO Content Writing
If your business can't be discovered effectively by search engines, it's going to be a struggle to generate the traffic you need to succeed. I have a strong understanding of the latest SEO techniques and can create the content you need to push your business up the search engine rankings.