Turn Customer Success into Your Best Sales Asset

There’s no marketing tool more persuasive than a compelling story from a happy customer. I help companies transform real customer success into captivating case studies that highlight your product’s impact in the real world. As a B2B case study writer, I know how to weave facts and figures into an engaging narrative. Think of it as storytelling for brands that lets your past successes win new business in the future.

Why Case Studies?

  • Social Proof that Builds Trust: A well-crafted case study is proof from an unbiased source – your customer. It shows prospects that others just like them trust your product or service, instantly building credibility and confidence.

  • Lead Nurturing Content: Case studies are perfect for lead nurturing. Prospective clients on the fence can read a relatable success story and imagine themselves achieving the same results, moving them closer to a decision.

  • Sales Team Ammunition: Equip your sales team with real-world success stories rather than elaborate jargon. A strong case study honestly addresses objections and provides a persuasive reference they can share with prospects to close deals faster.

My Case Study Process

With a journalistic eye and an ability to turn even the dullest of tales into a compelling narrative, I’ll handle the entire case study process. It’ll go something like this: 

  • Customer Interviews: I’ll interview your happy customers to capture authentic quotes and insights. My background in journalism means I ask the right questions to uncover all the little details. I bring a natural curiosity to my work and will write with your target audience in mind.

  • Narrative Crafting: As a freelance corporate copywriter, I turn interview notes and transcripts into a clear, persuasive story arc. The end result reads less like a dry testimonial and more like a success journey.

  • Polish & Deliver: You’ll receive a polished, publication-ready case study (typically 1–2 pages) that’s shareable and aligned with your brand voice.

I’ve written case studies for industry leaders – including the world’s largest drone company – and innovative startups alike. Each story is unique, but they all share one goal: to show potential customers the real-world value of your solution.

Ready to turn your customers’ success into compelling marketing material?…