I spent four years crafting a content marketing and publishing campaign for Travelshift, a travel marketplace software company based in Iceland.
The main aim was to make sure the website ranked for certain key terms and phrases: mostly related to travel marketplaces, marketplace software and tourism booking platforms.
As search engines have got smarter, ranking on Google has become more and more about relevance. So the logical question was: How could we become as relevant as possible to our target market?
The solution was to publish engaging, timely and informative content about the travel industry as a whole, the challenges facing Travelshift’s customers and the relationship between travel and technology.
But there was one key caveat. The articles had to be long, detailed, and written with SEO in mind. That was the best way to provide value to our audience, build a loyal following and generate plenty of inbound links.
This is without doubt my most successful content marketing project. As well as ranking top on Google for all our relevant terms, Travelshift now averages:
30,000 page views per month
7,000 unique visitors per month
Countless leads generated for the business every year