Selected Work
I've developed copy and content strategies for self-starters, start-ups and billion-dollar brands.
Search-and-rescue drones. Orbital intelligence. Culinary tourism. SaaS. Natural health. Golf tech. Even shoelaces. I've covered a lot of ground over the years. The subjects vary, but the challenge is much the same: get to grips with the detail, find the story worth telling and make it resonate with the right people.
Along the way, I've worked with the world's largest drone manufacturer, Catalan start-ups and Icelandic tourism giants. Here's a selection of projects I'm particularly proud of (and able to share).
Ice Kitchen: How I brought maturity and elegance to an M&S-bound London ice lolly brand
Feet Unique: How I made shoelaces interesting with epic, creative product descriptions
Powerful Case Studies for the world’s biggest drone company
How I took a travel SaaS platform to the top of Google’s rankings for industry-wide se
Zen Maitri: Building a brand voice and strategy, philosophy and future ambitions
Tech journalism
Slingshot Aerospace Ghostwriting