Compelling copywriting with a journalistic backbone.
You’ve built something meaningful that can make a big impact in the world.
The next step is explaining it in a way that people will understand, trust, and act on.
I write research-led case studies, technical thought leadership, and high-performing SEO and email copy for B2B brands.
The common thread is taking complex products and turning them into stories that win trust and drive action.
Want writing that holds up with tech-savvy readers but still persuades the people who sign the cheques?
You’re in the right place.
Storytelling that converts, trusted by
Your product isn’t the problem, your messaging is.
Stop losing buyers and start connecting with them instead.
Unless your value is clear and compelling, buyers will look elsewhere.
Most companies don’t have a product problem, they have a clarity problem.
The value is real but buried under jargon. Features get listed but the so what gets lost in the process. And even when the messaging is good, it doesn’t create momentum towards an action because it’s not part of a journey that makes sense.
That’s where I come in. I turn technical detail into a narrative that inspires action. I join the dots with copy that makes the next step feel obvious.
A technical copywriter and marketer who thinks like a journalist.
Many copywriters can write great landing pages. A lot of technical writers can explain features and complex topics with precision. Very few can do both.
I work like a journalist and think like a direct-response copywriter. I research properly, interview stakeholders, dig into the proof and pain points, then shape copy that fits the reader’s intent.
This isn’t marketing fluff. It’s copy that performs.
Strong product, but a story that isn’t landing?
Work with me if any of this sounds familiar…
1
Your product is solid, but the positioning reads like everyone else.
2
Your sales team spends more time explaining what you do than moving deals forward.
3
Your website and emails seem fine but are not converting.
4
You’re publishing regularly, but it’s not building authority or trust.
5
You need case studies and proof assets that shorten the sales cycle.
6
You’re done with fluffy AI copy and want writing that can stand up to scrutiny.
Get clarity that builds momentum.
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Case studies and flagship articles
In-depth customer stories and reports that show your product working in the real world. These are research-led, interview-driven narratives designed to support sales, reassure sceptical buyers, and make your value concrete.
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Thought leadership for technical brands
Clear, engaging writing that captures your brand voice and sets you apart. I don’t do generic content for the sake of posting. Contact me for pieces with a point of view, a strong structure, and enough technical credibility to earn trust and build an audience.
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SEO and performance copy
Collection pages, product copy, landing pages, and blog content that ranks and converts without reading like it was written for an algorithm. Work with me for an intent-led structure, tons of commercial clarity, and messaging that inspires action.
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Email and funnel copy for B2B and B2C
Lifecycle emails and sales funnel sequences that keep the story consistent and move people towards the next step, from first click to booked demo to purchase.
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Ghostwriting
From bylined op-eds to blog posts with purpose, I work with founders, execs and domain experts to deliver writing that hits home and rises above the industry noise.
I bring a journalist’s eye for story, structure and clarity – ideal for busy experts who need help pinning their thoughts down but don’t have the time to do it. It’s content that sounds like you – but on a really, really good day.
Ready for a blunt second opinion?
Option 1: Book an intro
If you already know what you want help with, book a call with the Calendly link and we’ll get straight to it.
Option 2: Get a quick assessment
If you want a second opinion on the house, send me:
The page you most want to improve
One sentence on what you sell and who you sell it to
The next conversion you care about (enquiries, sign-ups, sales, booked calls)
I’ll take a look and come back with what’s working, what’s not, and the fastest changes I’d make to improve clarity and conversions.
We can take things from there.
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Running a small business is hard enough without wrestling algorithms and copy edits. Based in Easingwold, I help independent shops, cafés, makers and service-based businesses across York and North Yorkshire get found, look polished and make their first (and next) online sale.
What I bring to the table
Launch your digital footprint – domain, hosting, on-page SEO and Google Business Profile set-up so customers can actually find you.
Website & copy polish – crisp, conversion-focused wording and UX tweaks that turn browsers into buyers.
Local visibility strategy – blog topics, social posts and micro-PR hooks that put you in front of the right audience, right here in Yorkshire.
Whether you’re a ceramicist selling your first mug or a family-run B&B filling mid-week rooms, I combine 10+ years of copywriting and content strategy with on-the-ground knowledge of the Yorkshire market to help small things grow big online.
Ready to plant your digital seeds? Let’s have a chat and map out your path from first click to first sale.
