I’m Mal. A freelance copywriter, marketer & content strategist.
I shape stories and write compelling copy that gets you noticed, demystifies complex products, and establishes authority.
From case studies and thought leadership to website copy, SEO content, and email campaigns, I combine sharp research with over a decade’s experience in copy, content production, and digital marketing.
I’ll help you figure out what’s worth saying, then shape it into something worth reading.
Storytelling that converts, trusted by
Selected Work
DJI Enterprise | B2B Case Studies & Guidebooks
I researched and wrote case studies and guides showing DJI’s drones at work in public safety, search and rescue, conservation and industrial inspections. Through interviews with operators and technical experts, I explained how the technology works in practice - and why it’s a compelling proposition for the uninitiated.
GolfBays & Zen Maitri | Ecommerce Content Marketing
From golf simulators to natural health, I’ve helped specialist retailers turn detailed product knowledge into clear, persuasive content. My work spans voice guidelines, content strategy, website and product copy, SEO, and email campaigns.
Whatever the product, I bring a working knowledge of buyer psychology to help retailers communicate USPs effectively and connect with potential customers.
Travelshift & Guide to Europe | Content Production, SEO & Authority Building
As Content Lead, I managed writers and editorial processes behind hundreds of destination guides, travel articles and tour descriptions, alongside thought leadership for a travel SaaS startup. I developed briefing, editing and quality-control workflows that helped the platform expand its content production while maintaining a consistent voice and quality.
“Malek is the best at what he does. We were looking for someone good and found someone exceptional. I recommend him 200% to anyone who needs his services.”
- Ari Barrionuevo, Solteq Software DevelopmentFeedback from real humans!
“This is fantastic, it's like you are in my head and writing this stuff in only a way I could dream to be able to.”
- Justin Miller, Airnest, now Eyrus.“An excellent storyteller! You can be sure that this guy will absolutely blow you away with his writing and creativity.”
- Claus, Co-founder, Feet UniqueWhat can we work on together?
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Case studies and long-form content
I write in-depth case studies and guidebooks that show your product working in the real world. These are research-led, interview-driven narratives designed to support sales, reassure sceptical buyers, and make your value obvious.
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Thought leadership & ghostwriting
I write clear, engaging articles that capture your brand voice and establish your authority in crowded spaces. Contact me for pieces with a point of view, a strong structure, and enough technical credibility to earn trust and build an audience.
This service is ideal for busy experts who need help pinning their thoughts down but don’t have the time to do it. It’s content that sounds like you – but on a really good day.
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SEO and performance copy
Collection pages, product copy, landing pages, and blog content that ranks and converts without reading like it was written for an algorithm. Work with me for an intent-led structure, tons of commercial clarity, and messaging that inspires action.
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Email campaigns that get results
Lifecycle emails and sales sequences that keep your story consistent and move people towards the next step, from first click to booked demo to purchase.
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Content strategy & support
I’ll take control of your content planning and production to get your business noticed, do justice to your products and services, and resonate with potential customers.
Ready to get started?
Option 1: Book an intro
If you’d rather get straight to it, feel free to book a call with the Calendly link below.
Option 2: Brain dump
If you want a second opinion on what you’re working on, send me a note with what you need, what you’d like to achieve, and any deadlines or budgets I need to know about.
I’ll take a look and come back with some ideas for next steps - we can take things from there.