Email marketing for Shopify brands
Klaviyo campaigns, automated flows and email copywriting, from strategy to send.
I help ecommerce brands plan, write, and build emails around their products, customers and commercial goals. Whether you need a regular campaign programme, a better welcome sequence, or someone to take responsibility for your customer retargeting, I can help.
And if you’re new here, welcome. I’m Mal, a freelance copywriter and marketer based in York.
Freelance Klaviyo support for your Shopify store
Perhaps your campaigns go out whenever someone finds the time. Maybe your automated flows are underperforming. Or maybe you’re just starting out with a clear marketing plan, but you need someone to deliver it.
I get it. Email marketing is fiddly and unforgiving. But get it right, and it can dramatically improve the performance of your online store.
Whatever your situation, I can work directly with you or alongside your team, taking responsibility for an agreed part of your email marketing. That can include campaign planning, copywriting, building flows in Klaviyo, audience segmentation and ongoing improvements.
You’ll work directly with me throughout, with clear deliverables and a straightforward feedback process.
Email marketing that fits how your customers buy
Some products need explanation before someone is ready to purchase. Others benefit from timely reminders, useful advice or a well-judged follow-up.
I’m particularly useful to businesses selling products that need explaining. Customers might need help comparing options, understanding a specification or choosing the right product for their circumstances. Those questions can give your email programme genuine substance between promotions.
My background in copywriting and content strategy helps connect your emails with product pages, landing pages and your brand story more broadly.
Email marketing services
Campaign planning and ongoing management
I’ll help you build an email calendar around product launches, seasonal activity, customer questions and the priorities of your business.
That includes deciding what to send, who should receive it and what each campaign needs to achieve. I can then handle the writing, design, build and scheduling, keeping your email activity moving alongside the rest of your marketing.
Email copywriting, design and build
From subject lines and preview text to product explanations and calls to action, I write emails that give people a clear reason to keep reading.
I can also design and build the finished campaign in Klaviyo, working with your brand guidelines and existing assets. Before scheduling, I’ll check the layout, links, personalisation and send settings.
Klaviyo flows and email automation
Automated emails should reflect where someone is in their relationship with your business. I can help plan, write and build journeys such as:
Welcome sequences that introduce your brand and help new subscribers find their way.
Abandoned checkout emails that address questions or hesitation around completing an order.
Post-purchase emails that help customers get more from what they’ve bought.
Re-engagement sequences that give past customers a relevant reason to return.
I can also review existing flows, looking at the messages, timing, audience and next steps to identify useful changes.
Segmentation and list management
A new subscriber, a regular customer and someone who bought once last year should be communicated with differently.
I’ll help you organise your audience around relevant information, such as purchase history, interests and engagement, and use those segments to shape campaigns and automated journeys.
The aim is to make your emails more useful to the people receiving them and give each campaign a clear purpose.
You can read more about my email campaign work with Shopify brands in my portfolio >
Testing, reporting and improvements
I can help test subject lines, messaging, offers and creative, then review the results against the purpose of the campaign.
We’ll agree which measures matter to your business. That might include clicks, orders, email-attributed revenue, repeat purchases or subscriber engagement. Reporting should lead to practical decisions about what to keep, change and test next.
How we’ll take your email marketing from chore to score:
Understand the starting point. We’ll discuss your store, current email activity, customers and priorities.
Agree the work. I’ll set out the scope, deliverables, timeline and what I need from you to get started.
Create and deliver. I’ll develop the copy and campaign assets, gather your feedback, and incorporate that into the final drafts.
Review and improve. For ongoing work, we’ll use the results and your business priorities to decide what comes next.
Work directly with an experienced writer and marketer
I have more than ten years’ experience in copywriting, marketing, and content strategy.
My ecommerce experience spans email campaigns, Shopify content, and more. I’ve handled the practical work of planning, writing, designing and building emails, alongside wider decisions about messaging and audience segmentation.
I bring the writing skills to make a specialist product understandable and the practical experience to turn that message into a finished campaign.
Frequently asked questions about my email marketing services
Can you manage my email marketing as well as write the copy?
Yes. I can handle campaign planning, copywriting, design, building and scheduling in Klaviyo, together with segmentation and reporting. We’ll agree the responsibilities you want me to take on.
Can you work with an existing Klaviyo account?
Yes. I can work with your current account, templates and flows. We’ll establish what is already working and where changes would be most useful.
Can you help with a one-off campaign or automation project?
Yes. You can hire me for a defined campaign, sequence or improvement project. Ongoing support is also available if you need someone to manage regular activity.
How much does a freelance email marketer cost?
The fee depends on the work involved, including the number of campaigns or flow messages, the design and build requirements, and the amount of planning and ongoing management.
I’ll provide a quote based on a defined scope. For regular support, we can discuss a monthly arrangement with clear deliverables.
What do you need from me to get started?
Initially, your website address, the email platform you use and an outline of what you want to achieve. I’ll then confirm the account access, brand assets, product information and approvals needed for the work.
Do you only work with businesses in York?
I’m based in York and work remotely with clients across the UK and internationally. We can manage the work through calls, shared documents and an agreed feedback process.
Why Email, Why Now?
Every email you send is an opportunity to strengthen your relationship with your audience. Unlike social media, you own your email list – these readers want to hear from you. I help you honour that trust by delivering emails that respect the reader’s time and intelligence. With my background in marketing strategy, I also consider the bigger picture: how each email aligns with your campaign goals and other content channels (blog, social, web). The result is a coherent messaging strategy across the board.
Can you work with other email marketing platforms beyond Klaviyo?
Yes, I can work with other email platforms. But I’ve found that Klaviyo is the most effective and feature-rich, particularly if you’re building email campaigns alongside a Shopify store.